By adecker@hubspot.com (Allie Decker)

Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success.

Google’s search engine is ever-changing. It’s the number one search engine in the world because it prioritizes user experience. This means that every one of the latest Google algorithm updates aims to meet its users’ needs and deliver the best possible results.

And as important as this search engine is, no one knows how the Google algorithm works (except for the Google search-quality team, of course).

In this guide, we’ve covered everything you need to know about the Google algorithm. We talk about essential updates throughout their history, and how your company can boost your search results.

Keep reading, or jump to the section you’re looking for.

• Google Algorithm
• Google Updates 2022
• Google Updates 2021
• Google Updates 2020
• Google Updates 2019
• Google Updates 2018
• Google Updates 2017
• Google Updates 2015
• Google Updates 2014
• Google Updates 2013
• Google Updates 2012
• Google Updates 2011
• Google Updates 2010
• Google Updates 2009
• Google Updates 2005
• Google Updates 2003
• How to Prepare Your Site for the Latest Google Updates

While the exact number isn’t certain, SEOs believe there are certain ranking signals that Google considers when displaying results. These include factors like keyword usage, domain history, site usability, and more.

This is why, as businesses and marketers, we must optimize our on-page SEO, off-page SEO, and technical SEO to make it easier for our pages to rank and so consumers can find our content.

Did you know people make over 4.7 billion Google searches every day? The search engine is by far the most popular among its competitors, which means the vast majority of your audience (and potential audience) is actively searching Google for information your website or blog can deliver.

How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? By adhering to the latest Google algorithm updates.

Google Updates 2022

Helpful Content Update (August 25, 2022)

This update aims to improve the user experience. The goal of this content update is to increase the visibility of original helpful content in the search results. At the same time, it limits the results of content created solely to rank well on search engines.

Resources to help with the latest Google update:

• Blog ideas generator
• Industry-specific blog examples
• Why customers read blogs

Core Update (May 25, 2022)

Core updates are general updates. Their purpose is to make search results more useful and correct. This is a constant process because of changes in current events and the way people use the web.

Google makes thousands of updates to its search algorithm …read more

Source:: HubSpot Blog

Author: Aaron