By krbaker@hubspot.com (Kristen Baker)

Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape.

My favorite, “The best marketing doesn’t feel like marketing,” is a quote from Tom Fishburne, the founder and CEO of Marketoonist.

This quote reminds me that if done right, marketing should seamlessly integrate into the customer’s experience without ever feeling intrusive or forced.

And this is just one of many nuggets of wisdom I’ve discovered over the years.

I’ve curated this list of my favorite quotes across various categories. And as a bonus, I’ve also included at least one quote from a HubSpot employee who’s an expert in each category.

Let’s dive in.

Why use marketing quotes?

Quotes are a powerful way to tap into the wisdom and experience of others. They offer valuable perspectives and capture the essence of important concepts in a concise, impactful manner.

Whether it’s an inspiring quote to motivate your team or a content marketing quote to provoke discussion about one of your strategies, quotes can be a powerful way to help guide you and your team toward achieving your goals.

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes.

1. “It’s not what you sell that matters as much as how you sell it!” – Brian Halligan, CEO and co-founder, HubSpot

In today’s competitive landscape, customers have their pick when it comes to purchasing a product. The difference you can make is how you sell your product to stand out from competitors.

2. “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just marketing, sales, or service.” – Dharmesh Shah, CTO and co-founder, HubSpot

Successful businesses treat their prospects and customers as humans, not just numbers. Keeping the humanity of your customers foremost in mind will transform the way you do business.

3. “Ignoring online marketing is like opening a business but not telling anyone.” – KB Marketing Agency

In the Internet Age, it is vital to your business’s success to have a presence online. Online marketing is the name of the game.

4. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” – Beth Comstock, former CMO and vice chair, GE

It may be tempting to sit back and relax after launching a long-worked-on campaign, but marketers always need to be a step ahead of their customers, preparing the next campaign or piece of content.

5. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker, management consultant, educator, and author

This is the heart of inbound marketing: selling your product or service to those who are already looking for it — whether they know it or not.

6. “Integrated marketing offers opportunities to break through …read more

Source:: HubSpot Blog

      

Author: Aaron