Pinterest marketing is incredibly effective.

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?

In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.

Users add, or Pin, their chosen content to boards with a common theme to keep it organized so other users can discover new content related to their interests.

If you haven’t yet opened a Pinterest account, learn more about that process here. Once you sign up, you can begin sharing content and, therefore, social media marketing on the platform.

To make the most of the platform, upload your business’s content from your computer or mobile device, Pin content you find on the platform, and add content you find on the web using the Pinterest browser button.

Engagement is key. Follow the boards of your friends and competitors, “Like,” and comment on others’ Pins, re-Pin (or repost) content, and share links to your website and blog in your Pins.

It’s important to note there are personal and business accounts on Pinterest. Choosing a business account will allow you to gain access to Pinterest Analytics and other features including a visual search tool, a native video player, and the ability to run Pinterest ads if you choose — making the platform ideal for marketers.

Now, let’s review some Pinterest marketing strategies to help you improve your influence and impact on your audience.

These strategies represent ways to add Pinterest to your greater marketing efforts. Here are a few benefits of using Pinterest for marketing.

1. Distribute your content.

85% of Pinners search for and prefer visual content. This makes Pinterest a uniquely strong place to distribute all types of content, including written blog content. Unlike Instagram, users can click-through live links.

On Pinterest, you share content on Pinterest boards. Boards save all of your Pins and distribute your content for your followers to explore. You can have as many boards as you want, and they can be organized into themes, ideas, plans, or types of inspiration to make it easy for your audience to find the content they’re looking for.

You can also invite people to join your boards — which would make your board a “group board” — if you …read more

Source:: HubSpot Blog

Author: Aaron