By ehudson@hubspot.com (Elissa Hudson)

Would I be correct to assume a major part of your marketing strategy today is digital? Probably

Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.

But when you’re growing a business, this ever-changing digital landscape can quickly become an overwhelming one. With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy?

We’ve put together this guide about marketing strategies to help you improve your digital presence and grow better.

What is a marketing strategy?

It’s important to understand how a marketing strategy differs from a digital marketing strategy before implementing one or both at your company.

A marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. It takes into consideration what your business is currently doing well and what you’re missing in regards to the objective you set, so you’re more likely to accomplish it.

But what’s the difference between a marketing strategy and marketing tactics — two terms often used interchangeably?

Tactic vs. Strategy

As we mentioned above, a strategy is an achievable and focused set of steps used to help you reach a specific goal.

Marketing or not, there are three parts of any strategy:

1. A diagnosis of your challenge
2. A guiding policy for dealing with the challenge
3. A set of targeted actions that are necessary to accomplish the policy

Depending on the scale of your business, your marketing strategy may include several moving parts, each with different goals. With that said, working on your strategy can become daunting at time. So, if you’re ever feeling overwhelmed about your marketing strategy, refer to these three steps to keep you focused on achieving your objectives.

Marketing tactics, or tactics of any kind, are the specific actions you choose to take throughout your strategy to help you reach your end goal. In other words, a strategy is your destination — it’s the achievable, focused plan for getting you to your target. Tactics are concrete and definable steps within your strategy that ensure you reach your objective.

To provide a better understanding of what they may entail, check out the following list of basic marketing strategies commonly utilized by teams across a range of industries.

Marketing Basics

• Publish a blog.
• Advertise on a specific social media platforms (e.g. Facebook Ads or Instagram Ads).
• Offer free educational resources
• Search engine optimize your digital content.
• Create a giveaway and/ or contest.
• Test different campaign types to determine what works best for your audience.
• Organize a webinar.
• Product …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron