The Ultimate Guide to IGTV
In recent years, we’ve seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube’s video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). Also, a Cisco report estimates that, by 2022, watching video will account for 82% of internet traffic.
There are various channels for marketers to consider when sharing videos, like the above-mentioned YouTube and TikTok or Snapchat. There’s also Instagram TV (IGTV) which, launched in 2018, is different from Instagram Stories.
Additionally, IGTV is primarily meant for smartphones, as the videos are vertical, and users don’t need to rotate their devices to watch. If you’re interested in testing out the app for your own business or simply want to know which brands to follow on the app, you’re in luck — here, we’ve compiled all the tips and information you need to get started with IGTV.
There is also a standalone IGTV app that you can download from the app store. To get it, simply go to the App Store or Google Play, search for IGTV, and click Get or Install.
IGTV Video Length
Anyone with an Instagram account can upload an IGTV video.
Unlike Instagram Stories’ 15-second video limit, IGTV videos can be up to 15 minutes long when uploaded from a mobile device and 60 minutes when uploaded from the web.
How To Make IGTV Videos
To upload and edit your IGTV video title and description, follow these steps:
1.Open the IGTV app and click on your profile icon. Then, click Upload Video. If you haven’t yet given permission, you will be asked to allow IGTV access to your video library.
2. Select the video you want to upload.
3. Click Next in the top right-hand corner.
4. Add your preferred video title and description, and edit the cover image, which users will see before the video begins playing.
5. Click Post to publish your video.
You can also upload a video to IGTV from the native Instagram app. Here are the steps:
1. Navigate to your profile and select the plus sign icon on the top right-hand side of the screen.
2. When the Create menu pops up, select IGTV video.
<img src="https://blog.hubspot.com/hs-fs/hubfs/igtv%20video%20from%20profile.png?width=558&name=igtv%20video%20from%20profile.png" alt="Create menu screen from instagram profile to upload an IGTV video" …read more
Source:: HubSpot Blog
