The Trade Desk’s Jeff Green on ad tech’s big issues
Parallel to the glitz and glamour of the upfront conversations this week, ad tech execs have also been congregating en masse in New York City, with DMS by LUMA a highlight of the past five days for such types.
The May 13 event was capped off with The Trade Desk CEO Jeff Green discussing the evolving digital advertising landscape on stage. The discussion included Google’s prolonged deliberations on whether it should deprecate cookies, The Trade Desk’s recent financial performance, and its TV-play Ventura.
‘Big Google’ wants to maintain cookies
Green was vocal in his doubts that Google would follow through on its initial intention to deprecate third-party cookies in Chrome, a position that made him a voice in the wilderness in 2020.
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Source:: Digiday
