The Trade Desk missed its revenue target for the first time, here’s how CEO Jeff Green pledged to fix it
The Trade Desk saw its stock price plunge by as much as 26% after it issued its first-ever quarterly earnings miss, i.e., its market capitalization lost billions of dollars of value despite double-digit growth.
It was the first in its eight-year run on the public markets, with CEO Jeff Green keen to show his company was grabbing the nettle by outlining a “15-point action item list” on The Trade Desk’s subsequent earnings call.
Independent ad tech talisman posted Q4 revenues of $741 million – its earlier guidance was for $756 million – representing a 23% revenue increase (full-year revenues were $2.4 billion, up 26%), but its stock price dipped from just above $122 to $92 per share in the minutes after this disclosure.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
