The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

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Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.

With AI handling many manual tasks, marketers need to understand AI-generated marketing content and its benefits to choose the right tools and strategies for their goals.

In this blog post, I’ll dive deeper into the top AI-generated marketing content types, using data from HubSpot’s State of AI survey, which includes insights from over 1,062 U.S. marketers.

I’ll also share AI-generated content examples and tips so you can see its potential in action. By leveraging these insights, you can enhance your content strategy and gain a competitive edge.

Table of Contents

Top Content Types for Generative AI
AI-Generated Marketing Content in 2024
AI-Generated Content Marketing Pros and Cons
AI-Generated Content Marketing Tips

1. Emails and Newsletters (47%)

46% of marketers regularly use AI to produce marketing content, including emails.

Catching your customers’ attention through email subject lines is a challenge in itself, and it is even trickier to get them to click open. With the help of AI, marketers can improve their strategy through:

Timing optimization: AI tools can suggest the best time of the day and day of the week to send a particular email based on when the recipient is most likely to engage with the email. This can improve open rates, click-through rates (CTR), and conversions.
Subject line generation: AI can generate effective and catchy subject lines by analyzing past email campaigns, and the subject line’s performance. If these tools can create grabby subjects, it could increase open rates.
A/B testing: AI can be used to conduct A/B testing, where two different versions of the same email are sent to a random portion of the audience, and performance is measured. Based on the results of this testing, the best-performing email variant can then be sent to the rest of the audience, to maximize desired metrics.

Here’s an AI-generated email example I created using HubSpot’s AI Email Writer:

2. Social Media Posts (46% for Text-Based, 46% for Video/Audio)

The most popular use for marketers leveraging AI for content is for social media posts, and with good reason.

Social media marketers have to make content their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Marketers can use AI for social media posts:

Content Creation: AI tools can help generate content ideas, suggest topics, and even write headlines for social media posts. In fact, 43% of surveyed marketers use AI for content creation. Check this AI-generated Facebook post: