By Caroline Forsey

Oftentimes, marketers focus heavily on Google when vying for traffic.

It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the search market share. But that popularity makes it the most challenging search engine on which to rank highly. You might be missing critical opportunities for traffic if you neglect the other search engines.

Here, we’re going to explore the top six search engines worldwide, so you can discuss some other potential traffic sources in your next SEO meeting.

Note: To compile our list, we looked at the worldwide market share of search engines on desktop and mobile from August 2021 to August 2022.

1. Google

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With over 80% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 95% of mobile traffic. The large traffic potential makes Google a viable option when aiming to capture organic or paid search — the downside, of course, is almost everyone is competing for the same traffic.

Also keep in mind Google’s algorithm, like featured snippets, aims to fulfill users’ needs directly on Google, so they don’t need to click any links. These features , and Google’s popularity, might make it hard for you to capture the website traffic you want.

2. Bing

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Bing, Google’s biggest contender, rakes in 15% of U.S. searches and also powers Yahoo, the U.S.’s third biggest search engine. Bing’s search pages look remarkably similar to Google’s, with the same categories and a similar white background, with blue links and green URLs. However, Bing additionally offers “Rewards“, a program that gives you points when you search or shop on the engine, and then allows you to redeem those points for gift cards, nonprofit donations, and more.

3. Yahoo!

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Admittedly not the sleekest search engine interface, Yahoo! still manages to capture third place in our list, with just under 3% of the worldwide market share. Yahoo! is powered by Bing, so search results are incredibly similar between the two search engines. However, it’s still an important search engine in its own right, with over 600 million total monthly users.

4. Yandex

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Russian search engine Yandex has roughly 2% of worldwide market share. However, it is the most widely used search engine in its home country, with Google holding the number two spot. If you do business globally and are looking to reach Russian customers, there are a few things to keep in mind.

For example, Yandex has …read more

Source:: HubSpot Blog

Author: Aaron