The Top 27 AI Marketing Tools

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AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools help them spend less time on manual tasks and more time connecting with customers.

As a freelance writer and content creator, I’ve seen the benefits of AI first-hand.

From brainstorming ideas to offering grammar and style advice, intelligent tools have come a long way from answering simple yes/no questions — and still getting the answers wrong.

With AI going mainstream, however, a host of companies are jumping on the bandwagon. The result? It’s hard to tell the difference between great apps, good apps, and “AI” apps that have no business using the acronym.

Sure, you could scour the internet yourself for the best and brightest — or you could start with my curated list of the top 27 AI marketing tools.

Table of Contents

The Benefits of Using AI in Marketing
What makes a great AI marketing tool?
Benefits of AI Marketing Tools
27 AI Tools for Marketing You Should Know About
My Top Marketing AI Tool Picks

The Benefits of Using AI in Marketing

OpenAI’s ChatGPT took the world by storm in November 2022. In December 2024, the site drew 1.6 billion visitors, and 100 million users leverage ChatGPT every week.

After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs. Research from the University of Pennsylvania estimates that “19% of workers may see at least 50% of their tasks impacted.”

The key word in that statement, though, is impacted.

In my experience, this means that marketers who learn to leverage AI-powered tools will see better results from their campaigns and diversify their skills.

I already use AI tools in my workflow. That doesn’t mean AI is writing my articles (this piece is 100% human!).

However, drafting routine emails, improving the quality of images, turning long posts into social copy, and researching new topics often involve an AI assist.

Beyond that, we’ve had teammates who use AI to help them leverage skillsets they don’t already have. I asked HubSpot’s Kaitlin Milliken for an example.

“We had a huge project where we changed images on pages from .png to .webp files on thousands of web pages. I knew this would take forever to do manually, so I leveraged AI to help me create a Python script that could run the conversion,” says Milliken, who is a marketing manager at the company.

“I don’t even know how to code in Python!”

Today’s AI tools still have a huge growth potential. Still, those already available can significantly reduce the time it takes to complete tasks and reduce the lift for completing complex tasks, all while running 24/7 with no downtime.