The state of ad serving for brands and agencies: Revenue growth, channel strategies and the rise of AI
By Clinch
This State of the Industry report, sponsored by Clinch, explores how brands and agencies are refining their approaches to ad serving and unlocking new opportunities.
While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting. In 2024 and 2025, technology is advancing in lockstep with increasing investments in dynamic creative optimization and personalization at scale — allowing brands and agencies to deliver more relevant ad experiences and maximize ROI.
In this new State of the Industry report, Digiday and Clinch polled 85 brand and agency respondents to learn more about the pivotal role of ad serving as they refine their strategies and drive business outcomes. For example, 63% of our respondents expected ad serving to generate at least 41% of their revenue in 2024. This is up from 2023 when 16% of our respondents reported that ad serving accounted for at least 41% of their revenue.
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Source:: Digiday
