The Sora-TikTok U.S. era of short-form video
By Tim Peterson
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The short-form video market is on the verge of a new era. The planned TikTok U.S. spin-off may have answered the question of whether the predominant short-form video platform will be banned in the U.S., but it has raised new questions regarding its long-term viability.
For starters, there’s the question of TikTok U.S’s ability to effectively recreate the hallowed For You Page algorithm. And then carving the current global TikTok into a U.S.-only version risks constraining the app’s effectiveness at drawing audiences’ — and by extension, advertisers’ — attentions.
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Source:: Digiday
