The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
By Seb Joseph
Google’s long, protracted journey toward advertising without third-party cookies just hit another twist.
Ad tech vendors — the largest ones at least — still aren’t sold on the idea.
If they were, their response to the latest indications of those cookies’ imminent disappearance, after several false starts, would be more decisive.
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Source:: Digiday
