The Marketer’s Guide to Slideshare

Slideshare: What it is and How Marketers Can Use It

The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content.

Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the internet.

SlideShare is one such example.

The presentation-sharing platform has created a simple and seamless way to pro mote visual content while also encouraging user interaction.

In this post, we’ll teach you all about SlideShare, how to use it, why it matters to marketers, and how you can use it to create amazing content for your business.

Let’s get started.

What Is SlideShare?

SlideShare is a content-sharing platform that allows you to upload media presentations and share them on your website or social media profile. Content compatible with the platform includes presentations, infographics, videos, and documents.

While SlideShare is not a tool for building content, it does work with existing content formats such as Google Slides, Adobe PDF, OpenDocument, and Microsoft PowerPoint.

SlideShare is best known for being a comprehensive educational resource that makes it easy to display presentations and webinars online.

Here are some of the most popular ways to use SlideShare:

to share online webinars or training materials
as a visualization tool for presentations
to promote products or services
to display newsletters and attract new signups
to showcase visual materials such as guides or brochures

Acquired by LinkedIn in 2012, the company was later bought by the audiobook subscription platform Scribd.

SlideShare remains free to use and allows anyone to create a presentation to share privately or publicly.

SlideShare is joining Scribd from SlideShare

Why Should You Use SlideShare for Marketing?

For marketers, using SlideShare offers a unique and interactive way to display content online. By adding a presentation to your blog posts, web pages, and social media feeds, you create a completely new content type to engage your users.

SlideShare also allows you to display longer, more complex content in a simple way. Webinars or presentations can be easily uploaded and displayed for users to click through on their own time.

You can think of these presentations as an infographic with more interactivity.

It’s also important to note SlideShare boasts a user base of 80 million. Most of its user base are business professionals, and its most searched tags are:

#market
#business
#statistics
#socialmedia

SlideShare also receives 500 percent more traffic from business owners than Twitter, LinkedIn, Facebook, and YouTube. This offers a huge benefit to B2B marketers looking to connect with relevant audiences.

Slideshare Stats from GSW