The Marketer’s Guide To Medium

Are you searching for new audiences to tap into to grow your base?

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place.

The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form.

Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.

The platform has over 400,000 paying subscribers ($4.99 per month or $50 per year), which should make Medium attractive to marketers from size alone.

Read on to learn how marketers can take advantage of the unique capabilities of this platform and why you should consider giving this content platform a whirl.

What Is Medium?

Self-identifying as the “YouTube of writing,” Medium offers writers of all kinds (poets, journalists, comic artists, etc.) space to share their work with a vast audience and get paid in the process.

The platform averages over 200 million views a month, making it a hot destination for the web’s readers. With over 100,000 writers actively using the platform, it could be an excellent destination no matter what kind of content you create.

Wondering how these writers get paid? While there is the option to write just for the sake of sharing ideas with no payment, they can also join the Medium Partner Program (MPP) and just get going!

Unlike other writing opportunities, which typically pay by the word or the hour, MPP members are paid based on the amount of time paying subscribers readers spend reading their articles. They also get a small commission if a non-paying member subscribes within 30 days of reading their articles.

And while this is all well and good for writers, your marketer brain may have snagged on that 200 million monthly views.

How can marketers take advantage of this unique audience willing to pay to gain access to the platform?

The answer is simple: advertise on Medium.

Types of Ads of Medium

“Advertising” on the site is, in a word, unusual.

While the term “advertise” may conjure images of paid search and skyscraper banners, Medium doesn’t allow conventional advertising. While companies can’t promote products, they can harness the unique platform to grow brand following and exposure.

Understandably, and especially since making money isn’t guaranteed, this may sound like the soundly disliked idea of “creating for exposure, not payment.” I suggest switching your way of thinking on this one: Rather than this being an opportunity to sell your stuff, you’re selling your brand and building trust.

People are, frankly, tired of constantly having ads thrown in their faces. Reading an article that may hint at your brand’s goals (perhaps by using subtle embedded links) but focuses on helping or even entertaining them in …read more

Source:: Kiss Metrics Blog