The industry’s response to Google’s third-party cookie u-turn: ‘endless millions have been wasted’
After more than half a decade of delayed timelines, government oversight and industry infighting, Google has fulfilled many expectations: a u-turn on third-party cookies in Chrome.
For some, it spells the death of Privacy Sandbox — a project that dates back to August 2019 — with critics pointing to the proximity of Google’s vp, Privacy Sandbox, Anthony Chavez’s announcement this week to its successive antitrust rebukes earlier in the month.
Basically, such voices are asking the question, “Does Google Chrome’s latest cookie u-turn represent a peace offering to regulators now that it faces multiple breakup scenarios?”
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Source:: Digiday
