By esantiago@hubspot.com (Erica Santiago)

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year.

In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from videos the most in 2024.

Furthermore, I wanted to pick The Hustle team‘s brains and learn their favorite because who better to consult than the pros? So, without further ado, here’s The Hustle‘s YouTube team’s favorite short-form videos and what we can learn from them.

4 Best Short-Form Videos, According to The Hustle’s YouTube Team

1. “Edge Hated the Rated R Spinner Belt!”

“This is a very niche topic, so shoutout to my algorithm,” says Jon Weigell, senior host and multimedia producer for The Hustle.

The video is titled Edge Hated the Rated R Spinner Belt! and tells a fun behind-the-scenes story about a piece of wrestling history from the perspective of professional wrestler Edge.

“Topic aside, this short grabs you from the start with a strong opening quote,” Weigell says. “It begins with an opinionated declaration that gets attention, and the rest of the video mixes VO with sound effects and a large catalog of video and still imagery to keep your attention.”

The video also features authentic quotes from Edge, giving viewers a small glimpse into the performer behind the iconic wrestler.

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media.

So, when creating short-form videos for social media, think of ways to convey authentic storytelling and how to enhance the story with compelling quotes, sounds, and imagery.

“The ending loop is also a very impressive cherry on top,” Weigell says.

And I agree that ending loops is smooth as butter.

2. “Simple Cheat Code for Making Music”

Content creator and host for The Hustle, Noelle Medina, told me she stumbled upon her favorite short-form video while searching for music-mixing equipment.

“A few things I love about it are the creator component, the how-to component, and the audio component,” she explains. “I love that this creator brings us into her personal recording space and opens with a claim that she quickly explains and supports with visual evidence.”

By taking viewers into her at-home studio, the video’s creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. And believe me, trust goes a long way.

…read more

Source:: HubSpot Blog

Author: Aaron