The Easiest Way to Find New Link Opportunities
By Neil Patel
The hardest part about SEO is link building.
Everyone says if you just email people begging for links, you’ll get them.
And although that’s somewhat true, it doesn’t make it easier.
Because what you’ll find is that if you send 100 emails you may get 2 or 3 links.
So, I decided to change things up and make things easier for you by releasing a few new features in Ubersuggest to help you get more links.
New and Lost links
I want you to go here and put in one of your competitor URLs. Now, click the “search” button.
Once you do that, you’ll see a report that looks like this.
When you scroll down a bit you’ll see a chart with new and lost links. This chart breaks down the new links a site receives on a daily basis and the links they lose.
I want you to click on any of the bars in the new and lost link chart. It will take you to a report that looks like this.
As you can see, it shows you the new links that the site acquired.
You can then look at those links and see if any of them should be linking to your site.
For example, the first link on that list is from Active Network. You would then go to that site and see where they are linking to your competition. In this case, it looks something like this:
They linked to Search Engine Journal (my competition) when discussing SEO and, more specifically, heading tags.
But they didn’t link to me.
So I would email them something like this:
Subject: Your Get Found on Google article
Hey Jessica,
Great article on getting found on Google.
I know you mentioned heading tags and linked to the Search Engine Journal article that covers what headings are.
I actually ran an experiment that breaks down if headings really increase your rankings or not. The results are interesting and I bet your readers would love it. https://neilpatel.com/blog/headings-impact-seo/
Feel free and add a link to it if you like it.
Cheers,
Neil Patel
PS: Let me know if I can do anything for you.
If you take the time and send out custom emails like the one above, your success rate for link building should shoot up into the double-digit percentile. The key is to look for recent links because people are more engaged when they just publish articles versus modifying older ones from what we have seen.
You also have to make sure it is super custom or else it won’t convert well. People don’t want to read an email that is just copy and pasted with the name swapped out.
You can do this for all of your competitors. It doesn’t take too long and you only have to send out a handful of emails each day.
If you are struggling to find the email address of the author of the article or the webmaster, use tools …read more
Source:: Kiss Metrics Blog