‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
A year of painful cuts and strategic shifts has reshaped Reach’s business. Next year, the publisher wants to show it can punch back in an AI-driven market.
This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions — a big departure from the free, ad-funded model it’s had throughout its 120-year history.
It’s the first in a string of changes planned within the publisher, which includes reshaping its newsroom more acutely around video production — all changes designed to safeguard its presence in the AI era, where referral traffic no longer helps pay the bills.
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Source:: Digiday
