The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]

By lkolowich@hubspot.com (Lindsay Kolowich Cox)

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Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.

So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer.

Before we get into the specifics for each platform, it’s important to note that for our survey, we asked respondents to answer in their current time zone – with 38% of respondents located in the Eastern time zone. Keep this in mind as you review the information and see how that is applicable to your brand.

Best Time to Post on Instagram

In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.

On average, the best times to post on Instagram across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m.
The best day to post on Instagram is Saturdays. The worst is on Mondays. However, when comparing B2C and B2B brands, the former report Saturdays as the best day while the latter say it’s Friday.
The worst times to post are:
- 6 a.m. to 9 a.m.
- 9 p.m. to 12 a.m.
- 12 p.m. to 3 p.m.

One industry that reports a lot of success in the 12-3 p.m. time frame is manufacturing and materials, with 50% surveyed saying it’s the best time to post.

Best Time to Post on Facebook

When it comes to best times to post, marketers report almost identical numbers on Facebook as they do on Instagram.

On average, the best times to post on Facebook across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m.
The best day to post on Instagram is Saturdays. The worst is on Mondays.
The worst times to post are:
- 6 a.m. to 9 a.m.
- 9 p.m. to 12 a.m.
- 12 p.m. to 3 p.m.

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. to 12 p.m. as the best time to post on Facebook. In addition, 100% of marketers surveyed from travel and hospitality brands also chose this time frame.