The Best Integrated Marketing Campaigns, According to HubSpot Marketers
Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut. And if you flip through Instagram once you get to your destination, you might see a GIF on your feed, displaying the donut.
This style of marketing is great for boosting leads and brand awareness. Using multiple sources to deliver the same campaign diversifies the audience that interacts with its content. In this post, let’s look at some recent integrated marketing campaigns that delivered a great experience for customers and leads alike.
Best Integrated Marketing Campaigns
1. Hyundai Elantra
Channels: Spotify, Website
A great example of an integrated marketing campaign comes from the 2021 Hyundai Elantra award-winning campaign.
To increase brand awareness among the younger, millennial demographic, Hyundai partnered with Spotify and musicians in LA, Miami, and NYC to give customers an insider’s guide of the city.
The city guides were made available to audiences everywhere through Spotify podcasts, where drivers could follow along from place to place by listening to the podcast.
These guides were audio, video, and even a microsite that housed itineraries and stop descriptions.
As an associate marketing manager at HubSpot, I think this is a great campaign that utilizes the right channels for the audience that Hyundai is trying to reach.
2. “Fatima,” the movie
Channels: Facebook Premiere, other social media channels
In 2020, McKinney and Picturehouse teamed up to launch a new film, Fatima, the historical drama of the Virgin Mary’s appearances to three children in Fátima, Portugal, over a hundred years ago.
The companies developed social content to inspire, connect and elevate the film’s key themes. It was a social campaign that included more than 200 pieces of content reaching 14 million people.
But one month before the movie’s release, the world and Fatima were put on pause due to COVID-19. To keep people interested and engagement up for another four months, the companies created “Together In Spirit,” a virtual pilgrimage transporting people to the Shrine at Fátima. The campaign videos got more than 27 million views.
At a time when everyone was isolated, the goal of the broadcast was to provide a message of hope, and in the process, it became the best-performing Facebook Premiere event in motion picture history.
3. Hulu’s HAHA Awards
Channels: Twitter, LinkedIn, YouTube, Website
One of my favorite integrated marketing campaigns to come along is the launch of Hulu’s HAHA Awards. HAHA is a clever acronym, standing for “Hilarious Animated Hulu Awards,” which I love.
Initially, I saw the commercial during a regular ad break while watching — of course — Hulu:
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Source:: HubSpot Blog
