The Best CRM Software (In-Depth Review)

By Neil Patel

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The best customer relationship management (CRM) software helps you provide better service and captures valuable insight about what your clients really want.

It simplifies everyday tasks for employees. They always know which customer they are speaking to, for one thing, and automatically store all information in the same account. Everything your team needs is at their fingertips–no more confusion or tracking down info.

Good CRM software can do a lot more than that, the idea is simple: you are positioning your employees to deliver a five-star experience, every time.

There are a boatload of CRM software options to choose from. They each have strengths that play better for different types of companies. Which one is actually going to help your teams?

To sort things out, I reviewed the best CRM software available and put together a brief buyer’s guide to help you make an informed final decision.

#1 – Zoho CRM Review — The Best for Small to Midsize Businesses

Unlike the other options on this list, Zoho CRM is an all-in-one solution. There aren’t additional modules to look through for different departments or anything like that. This makes it an excellent option for small to midsize businesses.

This is a CRM tool that all of your employees will be able to use. That’s really important, because a CRM is only as good as the information that people put into it. With Zoho CRM your employees are not going to need significant training in order to start taking advantage of its many features right away.

They also have an extensive network of 40 other business tools. So, if you’re using Zoho software already, integration with Zoho CRM is seamless.

Plus, they have a worldwide network of over 150,000+ customers (including Netflix and Bose) in 180 countries, so you know you’re in good hands.

Furthermore, Zoho offers a free forever plan with up to three users. It includes essential features like lead management, document sharing, task management, workflow rules, and a mobile application.

However, their paid plans are affordable as well, and they include advanced CRM features like:

Real-time sales signals and customer notifications
Blueprint business management for both on and offline processes
Prospect scoring capabilities
Unique sales pipelines
Mass emails
Inventory management
An AI assistant
Advanced customizations

The cheapest paid plan starts at $14 per user per month, making it extremely affordable for small businesses.

Note: Zoho also recently launched a sales-centric CRM specifically for small businesses. It’s called Bigin, and it includes a robust free plan if you’d like to try it out. Bigin’s paid plans are $7 per user per month.