The Best B2B Lead Gen Campaigns for Every Channel
As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals.
In this post, you’ll gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Best of all, you’ll learn effective strategies and impressive real-world examples for each.
Table of Contents
- Social Media Marketing Strategies
- PPC Lead Generation Strategies
- Blogging Lead Generation Strategies
- Email Marketing Lead Generation Strategies
- Top 10 Lead Generation Best Practices
What is B2B lead generation?
B2B lead generation is the process of bringing prospective customers to your organization. These leads should be potential buyers who would benefit from your business’ product or service.
The types of leads generated vary by campaign and marketing platform. Disciplined B2B marketers understand the different dynamics, budgets, and expectations typical of each lead generation channel.
Learn more about B2B lead generation in the video below.
Social Media Marketing Strategies
Social media is a critical component of B2B marketing. Social media marketing is typically less expensive than traditional advertising costs and offers broad mileage. In fact, 44% of marketers identified social media as their top channel for acquiring new customers, according to 2022 HubSpot Research.
Here’s how your team can perfect your social media strategy.
What is the conversion rate of social media?
While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. For B2B companies, social media conversion rates fall around 1.55% on average, according to 2021 research from Ruler Analytics.
While social media is an important means of generating leads, these platforms have a lower conversion rate compared to other B2B digital channels. Ruler Analytics found that social media had the lowest average conversion rate for B2B companies when compared to paid marketing, organic search, email marketing, and referrals.
Remember: Social media is an important channel for top-of-the-funnel awareness. Even if you see higher conversion rates elsewhere, social media can keep your brand top-of-mind for potential buyers.
To increase conversion rates, focus on promoting helpful content behind lead capture forms. For example, you might promote a downloadable ebook to capture quality leads with an initial offer.
There are two main channels you should focus on:
- LinkedIn Ads.
- Facebook Lead Ad.
Let’s dive into each of these primary B2B social media channels now.
LinkedIn Ads
It’s no surprise that LinkedIn, the go-to B2B …read more
Source:: HubSpot Blog
