By Amanda Zantal-Wiener

Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.

Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, and increase revenue? With new social networks sprouting up constantly, LinkedIn is a platform that’s often underutilized. The truth is, LinkedIn can be a powerful addition to your social media content strategy.

This guide is chock full of LinkedIn tips you can begin implementing immediately to help you learn how to use the platform to improve brand awareness, share your marketing content, and grow your business.

When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few. (Don’t worry, we’ll review all of these in-depth momentarily.)

But first, here’s a quick primer for those of you who may be new to LinkedIn.

About LinkedIn

LinkedIn launched in 2003 with a focus on networking, building careers, and sharing ideas. The platform enables its members to connect and share content with other professionals including colleagues, potential employers, business partners, competitors, new employees, and customers.

This is why having your business on LinkedIn is so powerful — the platform is a fantastic marketing tool.

For a quick guide on the tips below, check out our video on “How to Use LinkedIn for Business and Marketing.”

Now, let’s review the ways you can use LinkedIn to market and grow your business.

LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your network. It’s also a great way to market job openings and attract new talent to your company. These are just some of the reasons why LinkedIn is an ideal platform for all businesses to market on. Here are a few more tactical ways you can incorporate LinkedIn into your social media content strategy.

1. Use hashtags.

Hashtags are often used to add emphasis to your LinkedIn post, but they actually serve a purpose that can change your marketing strategy for the better. These simple phrases preceded by a hashtag symbol are goldmines for tapping into new audiences, industries, and niches. But using too many, or worse — the wrong ones, can hinder your reach.

That means you’ll want to strike a balance between relevant and popular hashtags by doing hashtag research on LinkedIn. Use the search bar to query a broad hashtag first. For example, if you work in growth marketing, start by searching #growthmarketing to see how many people are following the hashtag, and how often it is being used.

From here, start with three to five hashtags that reach the audiences you want to speak …read more

Source:: HubSpot Blog

Author: Aaron