By Sarah Chambers

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space.

Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.

While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Read on to find out our favorite evergreen webinar strategies, platforms, and the features that make all the difference.

When businesses first started producing webinars the focus skewed towards live events. Shiny and new, the promise of a live webinar meant capturing highly engaged leads and collaborating with top talent in the industry.

But live webinars are also a ton of work to produce: weeks of coordination, marketing emails, practice sessions, and script revisions, building slide decks… all for an hour of learning, and a few days of follow-ups.

Tons of information was lost every time a webinar ended because there wasn’t a simple way to re-watch it. Until we got savvy and started recording them.

Hosting your recorded webinars is an excellent, low-cost way to create resources for potential or existing customers about how to get set up with your software, walking through common blockers customers face, or demonstrating new tools and integrations.

There are many different content streams you can explore with automated webinars, including:

1. Training videos: Record your account executive’s run-through of your software and make it work harder by offering it as an on-demand webinar.
2. Lectures and thought leadership: Get the most out of guest-speaker and C-Suite time by offering a thought-leadership section of on-demand webinars in your archive.
3. Tutorials: Make it simple to learn how to use and explore new product integrations or updates with quick, evergreen webinar content.
4. A case study walk through: Make your case studies come to life, and then automate the recording to make your witticisms and insights go the extra mile.

When done well, a library of on-demand webinars can act as an automated sales engine, driving customers through the funnel as they engage with and learn more about your product. It’s a great example of working smarter rather than harder.

Evaluating the Best Evergreen Webinar Software

It’s tempting to outsource your software search to Google. While you might end up with a good product, you may be missing key features that will make your presentations really hum. You may even end up over-investing. The first thing to do? Understand your limits.

A webinar program can be a simple automated recording … or it can be as complicated as producing live television. Understand the complexity of your program by asking yourself the following questions:

1. How many attendees do I expect per session? Most platforms have tiered pricing tied to how many guests can attend a given webinar. If …read more

   Source:: HubSpot Blog

         

   

   Author: Aaron