The 19 Best Content Marketing Tools in 2020

By iamalexbirkett@gmail.com (Alex Birkett)

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While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.

There are hundreds of content marketing tools available – some free or cheap – and some very expensive. They also serve tons of different purposes, from content ideation to production to promotion, optimization, and more. The content marketing technology landscape is growing every year.

This is exciting, since it means that if you have a problem, you can probably find a software solution to help you solve it. But it’s also overwhelming. How do you know which of the couple of hundred tools are worth trying?

This post will help clarify those decisions for you. We’ll outline the top content marketing tools available now.

1. Marketing Hub

Best for: Consolidating multiple content marketing tools into one centralized location.

What we like: HubSpot’s array of tools and systems grow along with your business, allowing you to scale seamlessly.

HubSpot offers many content marketing tools, and many of them are free to try. These include:

In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralize everything within a free CRM. This means that, at each and every level of a company’s growth, HubSpot has a solution that can help you build your content marketing program.

HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business.

2. WordPress

Best for: Blogging, publishing editorial content, and creating portfolios.

What we like: The customizable templates are easy to use, allowing users to build a website quickly. Plus, it integrates with multiple plug-ins to take your work to the next level.

WordPress is the most widely used CMS in the world. Search Engine Journal reports that WordPress powers about 39.5% of all sites on the web.

Social proof can sometimes lead us astray, but in this case, it turns out that WordPress is a pretty powerful tool, both at the beginning stages and as you grow your content marketing program (and it’s used by sites like The New Yorker and The Next Web).

At its core, WordPress is an open-source CMS that allows you to host and build websites. You can self-host or host your site via WordPress.com. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store.

It’s a highly customizable platform and is widely used by bloggers.