Temu’s tariff-induced ad retreat opens a window for retail rivals
By Sam Bradley
When Temu sneezes, paid social advertising catches a cold.
The Chinese e-commerce juggernaut has been one of the most aggressive spenders in digital advertising, blitzing Facebook and Instagram with a volume and velocity of ads few could match. But that spending spree is now showing signs of strain – thanks to a familiar force: President Donald Trump.
The president’s renewed push for steep tariffs on Chinese imports has started to rattle the retailer – and much of the social ad business.
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Source:: Digiday
