Teens prefer YouTube over Twitch for gaming despite the platform’s recent privacy challenges in the spotlight
A recent report said that teens prefer YouTube for gaming content — over other channels like Twitch. The findings come as YouTube has been put in the spotlight over child privacy protections and analytics and transparency issues over certain types of inventory.
Gen Z teens ranked YouTube as their favorite social platform followed by TikTok and then Facebook, Instagram and Snap, according to a report by Precise TV and Giraffe Insights, which examined video consumption habits, gaming and digital platform preferences. The companies surveyed 1,000 U.S. families that included teens aged 13 to 17 and their parents. Furthermore, the report found that gaming content on YouTube was found to be most effective at driving reach, ad recall and purchases.
While YouTube continues to attract a younger audience, Meta’s core demographic has aged on Facebook, said Andrew LaFond, vp, executive director of media and connections at R/GA.
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Source:: Digiday
