Startup debuts new AI models trained on Getty Images and other content as copyright concerns loom
By Marty Swant
Generative AI may still be in a legal limbo, but one startup’s platform aims to solve some key challenges facing companies, artists and researchers when it comes AI-generated visual content.
Bria AI, an Israel-based AI image generator, has created new foundation AI models trained with licensed content from stock image powerhouse Getty Images and other sources such as content marketplaces like Alamy and Envato. While giants like OpenAI, Google and Microsoft face legal battles over whether their AI platforms were created with permissible content, Bria says it’s taking a “responsible” approach by only using permissible content from the start. Getty Images, which became a minority investor in Bria last fall, collaborated on the licensing deal, but the AI model was trained by Bria as a proprietary product of the startup. Revenue from the text-to-image platform and other tools is distributed equally between Bria and the various data owners, content generators and creators.
Along with the new foundation models released today, Bria also developed an attribution model that can help researchers see how data sets — in this case specific photos — influence an AI model. However, it also plans to use that same technology to compensate creators when the AI platform generates images based on their photos. According to Bria co-founder and CEO Yair Adato, the payment model is similar to Spotify’s, which doles out nano payments to artists based on music streams. He also noted Bria mitigates harmful content by blocking users from creating images unless the images already exist in the data set.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Source:: Digiday
