By Donna Robinson

The future of B2B influencer marketing is here. Grab a copy of the 2025 B2B Influencer Marketing Report to help chart your course with brand-new data and unique expert insight. Or you can read on to learn a little more about what’s inside.

Last year, our annual B2B Influencer Marketing Report found that 85% of B2B marketers were incorporating influencers into their mix. That number was up from 34% in 2020. 

Clearly, B2B influencer marketing has gone mainstream. Merely using the approach no longer represents an advantage; now, it’s about differentiating and elevating your influencer marketing to stand out. So we made this the underlying thread of our newest report.

Here’s a snapshot of what you’ll find inside of our expansive new original research report.

Habits and traits of the most successful and scalable strategies

What’s working, what’s not? This is always some of the most valuable information to be gleaned from a report like this, so we made sure to cover it up-front. The 2025 B2B Influencer Marketing report shows that while 43% of all respondents report outstanding results from their influencer programs, that number jumps to 79% for marketers with mature programs. 

Sounds great, but how can you take meaningful steps toward maturity? One example would be committing to consistent, ongoing engagements: Marketers who don’t use an always-on approach to influencer marketing are 17x more likely to report that their program is somewhat or very ineffective.

In the report, you’ll find plenty more factors for success, including the most effective influencer content types, top relationship-building tactics, and more.

Differentiating your B2B influencer marketing 

It’s virtually impossible to do B2B influencer marketing better than the competition if you’re not doing it differently. A brand can follow all of the best practices to a tee, but if you’re not doing unique things with your strategy, you’ll have little chance to stand out from a growing crowd of practitioners using the approach.

So we wanted to find out: How are marketers striving to differentiate their influencer strategies from the market? We looked at tactics through the lens of those who consider their influencer marketing effective against all others. Some key areas of focus stood out, such as unique content, creative campaigns, data-driven targeting, and an emphasis on long-term relationship-building. 

In addition to insight around ways to make your brand stand out, you’ll find advice in the guide from TopRank’s own seasoned subject matter experts as well as top influencer marketing voices from the field.

“Most recently, working with creators on Instagram and TikTok channels in B2B to create fast, dynamic campaigns in support of business objectives has been gaining traction. Especially with the strong ROI we’ve been seeing and the fresh viewers we’re …read more

Source:: Top Rank Blog

      

Author: Aaron