By Lee Odden

On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can be contained within a robust 59 page report, especially when there’s so much optimism around the practice. For example:

• 73% of B2B marketing organizations are working with influencers
• 95% of B2B marketers that work with influencers have achieved one of their top marketing goals
• 72% of B2B marketers have improved brand reputation working with influencers
• 86% of B2B Marketers working with influencers are successful

While we’re ready and happy to answer any questions about influencer marketing here at TopRank Marketing I also know there are many smart B2B marketing practitioners working at companies of all sizes that have important insight, experience and perspectives to share.

At our boutique B2B marketing agency, we’re bold and ambitious enough to think we can help elevate the industry in several ways. We’re working with ambitious and results driven B2B marketers at brands ranging from a mid-market financial technology company to the #1 B2B social network to one of the biggest global telecommunications brands in the world that understand the value (and effectiveness) of creating content and connections that are more authentic and experiential. There are many ways to do that and for our part, we’re helping these B2B brands tap the expertise, influence and audiences of industry experts to create more meaningful content experiences.

Another way we’re working to elevate the B2B marketing industry is by putting a spotlight on marketing talent. A favorite way to do that is by curating and publishing thoughtful lists of professionals that are both practitioners and publishers of useful information. When it comes to influencer marketing in the B2B world, there’s a lot to learn and luckily the B2B marketing pros on the list that follows have a lot to teach us.

That’s right, this is a list of influencers about B2B influencer marketing.

20 B2B Influencer Marketing Pros to Follow and Learn From in 2022

Rani Mani @ranimani0707
Head of Employee Advocacy at Adobe
On the value of working with B2B influencers, Rani mentioned in our interview with her, “Something we’ve seen firsthand is crisis management and reputation management. When folks are misconstruing who we are and what we stand for, it’s so nice to have trusted advisors swoop in and save the day and explain what’s happening in a way that’s relatable and digestible for the everyday person. And it’s so much more believable when it comes from a peer vs. an executive from the company or a brand channel.”

Patrick Jones @whopjones
Commercial Client Influencer Relations at Dell Technologies

Evy Lyons @evylyons
CMO at Traackr
On the Renegade Podcast, Evy shared how B2B brands can break free using ideas from B2C influencer marketing: “What B2B …read more

Source:: Top Rank Blog

Author: Aaron