‘Some will close their gates, others will open to programmatic’: Ofer Druker on the future of CTV
Tremor International is rebranding as Nexxen bringing uniformity to the identity of a company formed out of a five-year run of mergers and acquisitions at a time when the industry approaches a new epoch.
Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video.
- 2017: Tremor Video sells its DSP assets to Tapica for $50 million
- 2019: Taptica buys Rhythmone for $176 million in February
- 2019: Taptica rebrands as Tremor International in June
- 2020: Tremor buys Unruly SSP
- 2021: Tremor buys Spearad ad server for $14.7 million
- 2022: Tremor buys Amobee DSP for $239 million
In an exclusive interview with Digiday, he also explains: how the company intends to distinguish itself in a hyper-competitive market, how the evolution of CTV will reflect programmatic trading of display ads, and the M&A climate.
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Source:: Digiday
