Some sports publishers are seeing more ad revenue for Women’s World Cup coverage than the men’s tournament
Sports publishers are geared up to cover the FIFA Women’s World Cup, which kicks off today in Australia and New Zealand, with new editorial features, live blogs, newsletters, podcasts, social media posts and video.
And some of those publishers, like digital video-focused Team Whistle and women’s sports newsletter company The Gist, are drawing in more ad revenue from sponsorships around their coverage of the women’s tournament compared to the men’s FIFA World Cup that took place last year.
Meanwhile, some media companies, like sports business publisher Front Office Sports, are making about the same in ad revenue from both World Cups, but even that is notable, given the historic inequality in marketing investment in women’s sports.
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Source:: Digiday
