Solving the Crisis of Disconnection: How to Unite Your Brand Around Growth [Expert Tips & Data]

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.

Despite our hyperconnected world, reaching customers and target audiences has never been harder. And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023.

In this blog series, we’ve brought you up to speed on the Crisis of Disconnection, while outlining how the growth challenges ahead for your business won’t be your average walk in the park. Now, with the daunting stuff behind us, let’s turn our attention toward the light at the end of the tunnel.

If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re here.

How We Got Disconnected – And Why Fixing It is Vital

Before we go any further, let’s recap the disconnection challenges that have been giving business leaders pause:

Point solutions are expensive, incomplete, and create more complexity than clarity. 74% of CRM buyers feel their teams have to switch between too many tools to get the job done
People feel disconnected from each other — whether they’re at home or in the office. Only 49% of flex workers in the U.S. felt their team was working effectively in a hybrid environment.
Strategies that once worked to connect with customers are no longer working. More than 30% of marketers say that they are experiencing average-to-no returns on their digital marketing investments.

It’s true that disconnection between your business and your customers — fueled by disconnection among employees and systems — is slowing growth.

If there’s a topline takeaway from our Crisis of Disconnection series, it’s this: connection can no longer be an afterthought.

Scaling companies need to place connection at the center of their business growth strategies. Otherwise, navigating the ever-evolving consumer landscape in the coming years will feel like an uphill battle.

Luckily, our research demonstrates that businesses are up for the challenge. The question is — how can you forge stronger connections across all facets of your company?

How to Re-align and Re-Connect Your Brand for Growth in 2023

1. Focus on Customer Connection, Not Customer Management

Suffice to say, we believe that the flywheel is pretty important when it comes to growing your business. The purpose of the flywheel is to accelerate growth, and spinning the flywheel (and achieving that growth) is only made possible through a strong connection to your customers. Not just to the ones you already have, but also to the ones to come.

In a world where 68% of companies are selling remotely, meeting your customers where they are has never been more important. But modern consumers feel …read more

Source:: HubSpot Blog