Social Media SEO: 10 Social Media Strategies to Boost SEO

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Often, social media and SEO conversations happen separately.

Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible.

However, these two facets of inbound marketing can work together to amplify the results of each other. In this blog, you’ll realize that compromise is in sight.

This guide will help any marketer integrate their efforts across both platforms. Below we’ll cover the following topics:

Now you know the difference between social media and SEO. So, let’s dive into social media SEO.

What is social media SEO?

Social media SEO allows you to optimize your social profiles so you can better attract potential customers through search. SEO best practices will vary across platforms.

However, the goal remains the same: finding the right audience for your brand and exposing them to products they could buy.

While social media management and SEO optimization tend to be two very different strategies, they can complement each other. Leveraging both can help you gain traffic from a variety of different sources.

Social media lets people discover new content or brands they might be interested in. Meanwhile, SEO allows you to gain traffic from people searching for questions or phrases related to your business.

Both search engines and social platforms aid in information discovery. People use Google to find an answer to a question.

People use social media to discover answers to questions they haven’t yet thought of. For example, Instagram search is one of the app’s core features.

The difference between search engines and social media platforms is blurring.

How Social Media Impacts SEO

Although search engines do not officially use social signals as a ranking factor, there are still benefits to linking these two strategies.

This is because the search engines notice when you attract a lot of traffic to your site and deem your brand as credible, relevant, and high-quality.

With these criteria can come a higher search result. Therefore, if you post interesting, click-worthy content on social media, you just might see a boost in traffic.

Furthermore, if people see your posts and share your website’s link, that could also boost your page authority and rankings.

To back this up, CognitiveSEO performed an analysis of 23 million social media shares and found that there is a relationship between social shares and SEO.

Many social signals inform Google of the integrity of your site. The image below highlights them.

Image source

If you’ve just focused purely on SEO and are ready to hone in on a complimenting social media strategy, check out our guide to social media marketing.