By Guest

In 2020, the world had to take a big leap forward in digitization, and many sectors had to adapt, including marketing and communication. Fueled by the constant evolution of technology, social networks benefit from an endless stream of new trends, features, and platforms.

After a year under the onslaught of a global pandemic, the trends are changing. More than ever, social networks are a link to animate its community and even expand it.

Thanks to them, you will be able to generate more and better-qualified traffic, you will be able to attract new targets and retain your customers. However, to achieve this, you must also take into account new trends. In this blog post, we review 10 social media trends for 2021.

10 Social Media Marketing Trends for 2021

Social networks have become a very important pillar of digital marketing. It is difficult to find a marketing strategy that does not include the use of social networks (Instagram, Facebook, Twitter, LinkedIn …) However, for the use of social networks to be effective and the strategies implemented to be solid it is vital to know the factors that will shape these platforms during 2021:

• Social Selling

Social selling is not just the creation of social media profiles by your marketing and sales teams. Social selling is a process of finding, selecting, listening to, and interacting with potential prospects through social media. It makes it possible to detect, accelerate and/or develop business.

In recent years the use of Social Selling has grown a lot, promoting electronic commerce within social networks. This, without a doubt, marks the future and trends of social media since it helps that users of social networks do not have to leave a platform to make a purchase. And not only this. From 2020 we will be able to see how different social networks launch new e-commerce functions so that companies can sell their products, as for example, Instagram Shopping did.

The recent explosion in social selling reminds us that shopping has always been a social experience. And given the wealth of opportunities for brands today to make sales, social feeds are fast becoming the more modern way than to get to the mall.

• Use of Audiovisual Content

Audiovisual content will continue to top the list of main trends in social networks during 2021. Some experts already predict that about 80% of the content we consume will be video in the coming years. The main reasons why video is positioned as one of the great trends are the following: audiovisual content is much more attractive and, also because nowadays it is easy to do with medium and high-quality smartphones.

You know, video is the queen of the web! It is found everywhere: on websites, social networks, YouTube-type hosts, marketing campaigns; and for your content to have a chance of being seen by the most people, you must optimize it according to the algorithms of each platform. Each channel has its preferred codes and formats, and this year the algorithms will be even more demanding. The trend is towards VSEO …read more

Source:: Social Media Explorer

Author: Aaron