Social Media Definitions: The Ultimate Glossary of Terms You Should Know
By cstec@hubspot.com (Carly Stec)
For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice — you might even do all three at once.
But, with new social networks, features, and tools cropping up almost daily, even seasoned social media users are bound to get confused.
For those head-scratching moments, we’ve created the ultimate glossary of
Social Media Terms to Know, Listed Alphabetically
- Social Media Terms – A
- Social Media Terms – B
- Social Media Terms – C
- Social Media Terms – D
- Social Media Terms – E
- Social Media Terms – F
- Social Media Terms – G
- Social Media Terms – H
- Social%20Media%20Terms%20-%20I
- Social Media Terms – J
- Social Media Terms – K
- Social Media Terms – L
- Social Media Terms – M
- Social Media Terms – N
- Social Media Terms – O
- Social Media Terms – P
- Social Media Terms – Q
- Social Media Terms – R
- Social Media Terms – S
- Social Media Terms – T
- Social Media Terms – V
- Social Media Terms – W
- Social Media Terms – X
- Social Media Terms – Y
- Social Media Terms – Z
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A
- A/B Test – A/B testing is running an experiment to see what version of something resonates best with your audience. On social media, you might A/B test Instagram captions or the top converting CTA tests on Facebook.
- Alt text (Alternative text) – Alt text, also called alt tags, is a written description of what appears in an image within HTML code. It’s a priority for accessibility and web design but also helps search engines index images for SEO.
- AMA – AMA is an acronym for “ask me anything,” which originated in a popular subreddit where users will use the term to prompt questions from other users. Since its inception, the term has gone on to be used in other online social settings, such as this discussion on Inbound.org.
- Analytics – Analytics is data that helps you track the performance of your social media content. Analytical data could include page views, time on page, clickthrough rate, and engagement rate.
- Algorithm – An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.
- …read more
Source:: HubSpot Blog
Author: Aaron