Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms.

Shopify earned a nomination for Best E-Commerce Technology. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. As they do so, Linkpop by Shopify allows merchants to launch social storefronts across platforms — accessible directly from their “link in bio” page — making it simple to convert followers into buyers and brand advocates. Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. Her large social following benefited from never having to leave their chosen social media app to make a purchase.

Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. The company’s advertising technology solution SmartProposal uses artificial intelligence to instantly build high-performing omnichannel media proposals based on industry-specific recommendations and real data from hundreds of thousands of media campaigns. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Green PMPs allow advertisers to offset the carbon emissions caused by running ads throughout the programmatic supply chain and achieve net-zero carbon emissions on their digital ad campaigns. Since the launch, nearly 15,000 websites have been using Green PMPs, and more than 15.6 million metric tons of CO2 have been avoided — equivalent to the emissions from 15 round-trip flights from Boston to London per passenger.

Piano secured nominations in several categories, including Best Subscription Platform. Piano’s subscription solution includes segmentation and personalization, messaging, subscription experience and dynamic paywall capabilities plus the subscription commerce itself. Its expansive toolkit offers media companies multiple ways to grow revenue. Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months.

For Best Social Marketing Platform, Slate was a standout for enabling brand teams to create social media content that is entirely customizable for a brand. Slate allows brands to ensure their social content is on-brand and consistent across all channels and creators. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

Overall, the work the judges nominated in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in focus.

See the complete list of finalists below.

Best Affiliate Marketing Platform<br …read more

Source:: Digiday