SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

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Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.

Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be.

This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites.

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40 SEO Terms You Must Know!

Numbers

2xx status codes – Code sent by the server to say that the request was successful.

301 Redirect – The process of permanently redirecting a webpage from one URL to another.

302 Redirect – The process of temporarily redirecting a webpage from one URL to another.

4xx status codes – Code sent by the server to say that the request was unsuccessful and the information was not found.

5xx status codes – Code sent by the server to say that there was a problem with the server.

A

Accelerated Mobile Pages (AMP) – An open source project by Google to help publishers create webpages and content that are optimize for all devices.

ALT Text/Alt Attribute – A description of an image in your site’s HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves. Add ALT text to images whenever possible.

Anchor Text – The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about, it describes what you will see if you click through.

Authority – How reliable a website is based on search engine’s algorithm.