Scheduling Instagram Posts: Absolutely Everything You Need to Know
By afrost@hubspot.com (Aja Frost)
Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it’s not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you’ll need a way to schedule Instagram posts ahead of time.
This is where Instagram scheduling software comes into play.
Can you schedule Instagram posts?
Why You Should Schedule Your Instagram Posts
Instagram Scheduling Best Practices
Best Way to Schedule Instagram Posts
Tools for Scheduling Instagram Posts
HubSpot Social Media Management Software
How to Schedule Instagram Posts
Can you schedule Instagram posts?
Yes! If you’re a content creator or business owner with access to Meta’s Creator Studio, you can connect your Instagram account to Creator Studio to schedule posts.
If you don’t have Creator Studio, Instagram’s API lets users of marketing tools like HubSpot schedule Instagram posts in advance.
It’s also worth mentioning that Instagram is testing a new in-app tool to schedule posts and Reels. In October 2022, a Meta spokesperson said, “We are testing the ability to schedule content with a percentage of our global community.”
That same month, Twitter user @WFBrother posted a screenshot showing how the tool works.
However, the tool is still in the testing stage, so you’ll need to rely on either Meta’s Creator Studio or third-party social media scheduling software to schedule your content.
Why You Should Schedule Your Instagram Posts
There are many reasons you should get in the habit of scheduling your Instagram posts. One reason is that it saves valuable time and gives you the opportunity to plan and execute a comprehensive marketing strategy. Think about it — instead of scrambling to post content at the perfect time, you’re able to schedule a string of compelling posts that include stories, Reels, carousels, polls, and more in advance.
You’ll also have more time to interact with followers and reply to comments, which can build lasting relationships with customers and generate leads.
Instagram Scheduling Best Practices
Here are some best practices to keep in mind when …read more
Source:: HubSpot Blog
