Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity
Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result.
After dipping its toes into e-commerce via early beta tests with sellers such as Walmart and Fandango, Roblox announced an official e-commerce partnership with Shopify at September’s Roblox Developers Conference. As of last week, the platform has allowed a select group of developers to gain access to Roblox/Shopify integration tools, including the creators of the Roblox experiences “Catalog Avatar Creator,” “Tower Heroes” and “Creatures of Sonaria,” with more experiences expected to launch their stores over the next few weeks.
“We are excited about the opportunity that commerce integration opens up for creators and brands on Roblox as a way to expand beyond the social shopping that is already inherent to the platform and into physical goods and experiences,” said Roblox vp of product, ads and commerce Louqman Parampath. “We envision shopping here as an easy and fun experience that feels closer to going to a mall with friends than online product scrolling on your own.”
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Source:: Digiday
