Retailers are turning to addressable TV to reach consumers ahead of a bumpy shopping season
By DISH Media
Dianne Cairoli, retail lead, client vertical sales, DISH Media
Retailers are looking to make ad dollars go further, faster. Economic uncertainty and the revival of student loan repayments and inflation have pushed consumers to reassess their discretionary spending. Deutsche Bank predicts that resumed student loan payments could reduce consumer spending by up to $14 billion monthly. Meanwhile, Deloitte anticipates a 10% decrease in back-to-school shopping. In response, retailers are reallocating budgets to make every ad dollar count.
The silver lining is that economic uncertainty presents a golden opportunity for brands looking to win over new customers and deepen their connection with loyalists. By leveraging audience-focused strategies, retail brands can enhance performance in a more competitive retail landscape.
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Source:: Digiday
