Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
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In this week’s Digiday+ Research Briefing, we examine how the rapid growth of retail media networks is making it hard for marketers to decide where to spend, how agency spending on TikTok has dropped sharply in recent months, and how Amazon is hoping more marketers will hop on board with its DSP, as seen in recent data from Digiday+ Research.
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Source:: Digiday
