Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on
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In this week’s Digiday+ Research Briefing, we examine how marketers are creatively using AI in ad campaigns, how YouTube has postponed its co-viewing measurement plans, and how brands are finding TikTok extremely valuable for driving revenues and branding, as seen in recent data from Digiday+ Research.
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Source:: Digiday
