Research Briefing: Frequency capping matters most on streaming platforms

By Catherine Wolf

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In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.

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Source:: Digiday

      

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