Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Source:: Digiday
