By Seb Joseph

The Dmexco ad tech conference, which starts today, is such a colossal event that taking measure of its ups and downs is notoriously difficult. It’s a showcase of the world’s best ad tech. It’s a networking bonanza. It’s a hive of dealmaking.

And yet since the pandemic, the festival has arguably been mired in an identity crisis of sorts. It’s taken on a more local, less global raison d’etre as parts of the industry question whether they’ve outgrown the event. A number of trends — many of which will be discussed at this year’s confab, from CTV to privacy, retail media to market consolidation— have shifted the priorities of CEOs across the sector.

But by at least some metrics, Dmexco — following a canceled 2020 festival, a much-diminished 2021 followed by an encouraging 2022 return — is finally all the way back. This will mean different things to different execs, of course, however the consensus seems to be that while the event has steered away from global agendas there will still be enough international players there to justify the substantial outlay, which can stretch to seven figures once exhibit costs, tickets, travel and accommodation are totted up.

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Source:: Digiday

Author: Aaron