Reddit Is Rising Fast in Search: What B2B Marketers Should Know
By Alex White
If you’ve searched for a product review on Google recently, you’ve likely noticed a trend in the results. For example, a search for “Best SaaS” will often show Reddit threads among the top non-sponsored links.
Reddit’s increasing visibility on Google’s search engine results pages (SERPs) is relatively new. As of July 2024, Reddit ranked fifth among U.S. sites in terms of visibility in Google’s organic search results — up from 68th a year prior. This dramatic rise means brands that once dominated top rankings for a long time are now being displaced by Reddit threads.
Some speculate that Reddit’s recent AI licensing partnership with Google may have contributed to this surge in visibility, though Google denies any preferential treatment.
For B2B marketers, this presents an exciting opportunity. Reddit, often referred to as “the front page of the internet,” is now a direct route to Google’s first page of results, blending the mechanics of social media marketing and SEO in intriguing ways.
With a strategic approach, B2B marketers can improve organic traffic, increase brand visibility, and engage directly with key decision-makers.
Source: SEMRUSH – [Reddit Organic Traffic]
Why your B2B brand should pay attention to Reddit
There was a time when a mention of Reddit among friends would draw a quizzical look. That time has since passed. When Reddit debuted its IPO in March 2024, it caught the attention of business analysts and marketers alike. Questions shifted from “Isn’t that site just for memes and niche hobbies?” to “How can we leverage this platform to grow our business?”
No, Reddit isn’t just a place for people to share memes, engage in political discussion, and argue over whether or not Al Pacino should have won an Oscar for The Godfather Part 2. It’s home to the second-largest audience of B2B decision-makers, with three out of four saying they planned to use Reddit to inform future purchasing decisions.
The 100,000+ niche communities called subreddits offer a place for users to discuss endless topics, and perhaps most importantly (in this case) business topics — we’re talking trends, professional development, business services, product showcases, and so much more.
Reddit offers an once-in-a-very-long-time opportunity for marketers; a chance for businesses to engage with key decision makers, industry experts, and potential customers in a manner that’s organic and valuable. The convergence of organic social media, paid advertising, and SEO on Reddit make it an essential platform to consider as a part of your B2B marketing strategy.
Building authentic connections on Reddit
While it’s hard to believe the business dealings between Reddit and Google haven’t had some impact on the site’s visibility spike we’ve seen, …read more
Source:: Top Rank Blog
