By Lane Ellis

Looking for inspiration and new insight to forge new B2B marketing success as we drive ahead to 2022?

Today is National Book Lovers Day, and to celebrate the occasion we’re taking a look at 10 forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts.

Let’s turn the page and jump right in for #NationalBookLoversDay.

1 — RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes

Carla Johnson
Leap Advisor, Demand Spring

Carla’s new book, “RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes,” offers a wealth of insights that are certain to inspire B2B marketers.

Carla also shared some of her content marketing predictions in our annual “Top B2B Marketers Share their Content Marketing Predictions for 2021.”

2 — Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Joe Pulizzi
Founder, The Tilt

Joe recently released a completely updated and expanded edition of “Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money),” offering a fascinating array of new insights for content marketing success.

Joe took the time to share some of his top take-aways from the book with our readers, in “10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi,” a fantastic resource for B2B content marketers looking to learn more about the concepts explored in the latest edition of this powerful book.

3 — The Digital Pivot: Secrets of Online Marketing

Eric Schwartzman
Digital Marketing Consultant, Schwartzman & Associates

Eric digs into a variety of online marketing strategies in “The Digital Pivot: Secrets of Online Marketing,” including success stories and a look at how marketing can power a successful digital business.

In his PR Tech Wednesdays video interview, Eric joined our CEO and founder Lee Odden to discuss some of the nuances and intricacies of B2B influencer marketing, in “B2B Influencer Marketing Deep Dive with Lee Odden, CEO of Top Rank Marketing.”

4 — Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Mark W. Schaefer
Chief Operating Officer, B Squared Media

Mark’s “Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds” explores an array of ideas for marketing motivation, along with how to take advantage of the business of uncertainty and much more.

Mark also shared his thoughts …read more

Source:: Top Rank Blog

Author: Aaron