Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic
By Amazon Ads
Brian Tomasette, director of product, Amazon DSP
Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance.
This moment is significant because advertisers are taking off their training wheels by transitioning from test to execution mode to accelerate AI-driven decision-making across the open internet. At the same time, there is a lot at stake to scale planning, activation and measurement techniques.
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Source:: Digiday
